The environmentally-aware traveller represents one of the fastest growing niche markets in the tourism, travel and leisure sectors today and this discerning market is set to become one of the key income generators in global tourism over the next decade. For the southern African travel industry, this global trend presents an opportunity for sustainable growth, but this will require tourism professionals to understand the profile of the ‘green’ traveller and how to meet their expectations as a service, establishment or destination.
“These days, nobody can “go green” simply because it is the right thing to do – even though it is. Every company and organisation around the world is operating with higher budget scrutiny, and demonstrating a return on investment (ROI) has become an important consideration for travel decisions,” says Thomas Roth, President of US CMIGreen Community Marketing Inc. and speaker at the EMiT conference in November.
Roth is a contributor to the international CMI Green Traveller Study which surveyed the purchasing habits, travel behaviour, environmental commitment, expectations and motivations of 1,736 self-defined, eco-conscious travellers to produce the report.
“The Green Traveller study is not another initiative about how many people recycle; there is sufficient data on that. It is a comprehensive profile of sustainable travel consumers, and it fills a need for concrete data on this distinct, desirable niche segment. Until now, no one has had a clear idea about who sustainable travellers are or what they want – because they have been defined mostly by spending figures,” says Roth. [Read on...]
Positioning South Africa as a destination of choice, particularly in light of its national tourism strategy and declining occupancies – will require greater commitment to and consideration of sustainability – if the industry aims to reduce its operational costs and survive the economic downturn. [Read on...]
The National Department of Tourism has released the Tourism Draft Bill for public comment. The Bill provides for the continued existence of the South African Tourism Board and the establishment and publication of the National Tourism Sector Strategy. [Read on...]
As domestic and international tourism grows, so does consumption of water and energy in tourism destinations, including generation of waste. Measurement and management of water, energy, and waste is key in achieving a sustainable tourism industry. Since Tourism has a close relationship with environmental resources, this demonstrates that the industry has key role to play in management of these resources. [Read on...]
The next Marketing (Venue) Managers Forum (MMF) will be held at Cabanga Conference Centre on Tuesday the 16th August at 8.30am for 9am.
The guest speaker will be Niki Glen from Green Leaf Standard who will be discussing sustainability in the tourism industry, which includes all service providers and she will cover aspects such as green accreditations, industry trends, customer expectations, competition, regulation and climate change.
If you would like to attend, please RSVP to firstname.lastname@example.org by no later than 9th August.
One of the simplest ways to green your conference, exhibition, meeting or event is to choose a venue that has implemented a policy and strategy that promotes green behaviour.
Bearing in mind the triple bottom line of greening (planet, people, prosperity), the Peech Hotel is a venue that meets this criteria. Situated in Melrose, Johannesburg, this venue has an environmental policy, gives back to the local community through the Little Eden initiative and was awarded Fair Trade in Tourism certification in 2010.
For more details on these green activities please visit: http://www.thepeech.co.za/index.php?act=responsible_tourism.